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Aunt Jemima product logo from its beginnings in 1893

Jemima3.jpg

Title

Aunt Jemima product logo from its beginnings in 1893

Subject

The commercialization of the mammy stereotype through the pancake brand entitled Aunt Jemima

Description

In 1893, Aunt Jemima pancake mix first debuted. She was presented as a traditional mammy figure-the matronly, single black woman, donning an apron and a full head bandana. Aunt Jemima had a facial expression and advertising captions that expressed her happily willing to serve her plantation family a breakfast of comfort foods complete with delicious pancakes.

Creator

Kern-Foxworth, Marilyn

Source

Bowling Green State University Library

Publisher

Greenwood Press

Date

1994

Contributor

Sabrina Goodman

Format

image/jpeg

Collection

No Collection

MLA Citation

Kern-Foxworth, Marilyn, “Aunt Jemima product logo from its beginnings in 1893,” Student Digital Gallery, accessed January 19, 2021, https://digitalgallery.bgsu.edu/student/items/show/11125.