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Browse Items (13 total)

  • Tags: United States--Social conditions--20th century

Westinghouse flyer

Excerpts from a large advertising flyer for Westinghouse Refrigerators


MAD Magazine: Women's Fashion

A "MAD Valentine" to the Designer's of Women's Fashions. The text reads: "Dear Valentine! Your dresses hang like burlap sacks, Your coats are a disgrace, Your hats might well have been designed For use in outer space, Before you make up next…


"For the Woman Who Wants More Children. Later" Delfen Contraceptive Foam

A Delfen Contraceptive Foam advertisement that reads: "For the woman who wants more children. Later. We know what you have been looking for. A thoroughly tested means of birth control. Nothing to 'wear' or remove. A product you can buy without…


"The Life Poll: Science and Sex"

A cover image from Life Magazine June 13, 1969. The cover text reads: "When new methods of human reproduction become available-- Can traditional family life survive? Will marital infidelity increase? Will children and parents still love each…


"Okay Lady, You Win" Country Club Malt Liquor Ad

A Country Club Malt Liquor advertisement. It reads: "Okay, Lady, you win. // Look, we never did say that women couldn't drink Country Club. All we said is that it appeals mostly to men. Which it does. That's because it's not a beer or an ale,…


Simmons and The Battle for "Bed Room"

A Simmons Kingsize Bedrest advertisement. The ad features a man and a woman lying side by side in pajamas. The man's body is sprawled, taking up a lot of space. The woman is glaring and she is restricted to a third of the bed. The image reads:…


Diet during pregnancy

This is the leading photo for an article titled "For safer deliveries and healthier babies: Diet during pregnancy." The caption opposite the photo reads "To make her expectant months a joy for the family, the mother-to-be must know what foods to…



Sensuous Orient and its Scrutable Dolls

This is a sensational story in a men's magazine. The full title reads: "A young bachelor discovers that a co-ed Japanese bath can lead to even more exciting discoveries about the sensuous orient and its scrutable dolls."

The second image depicts…


The Competition Will Soon be Over

This flyer is a typed and handwritten "letter" to women encouraging them to stop competing for beauty but instead to "be angry" about the ways that women's bodies are being used.