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"Okay Lady, You Win" Country Club Malt Liquor Ad

Files

lifemaltliquor.jpg

Title

"Okay Lady, You Win" Country Club Malt Liquor Ad

Subject

malt liquor, advertisement, Life Magazine, 1964

Description

A Country Club Malt Liquor advertisement. It reads: "Okay, Lady, you win. // Look, we never did say that women couldn't drink Country Club. All we said is that it appeals mostly to men. Which it does. That's because it's not a beer or an ale, but malt liquor--a masculine cousin of the other brews. There's nothing bland or blah about it. Country Club's special fermenting agent gives it a lively quality you can enjoy any time the spirit moves you. // Actually, we can see how it would appeal to women, too. Country Club is light on carbonation, as you can tell by its short head, so it sits light. Drinks light, too. Only eight ounces to the can. Makes a smooth and welcome change of pace from its cousins on the one side and the hard stuff on the other. Just one thing, though, Lady. Did you crush the can yourself? No kidding? One hand or two? G'wan! // Country Club Malt Liquor"

Creator

Pearl Brewing Company, Country Club Malt Liquor

Source

Life Magazine, June 19 1964 edition, 100, BGSU, Jerome Library, Browne Popular Culture Library

Publisher

Life Magazine

Date

June 19, 1964

Contributor

Jeena Kim

Language

en_us

Type

Advertisement

Identifier

BGSU, Jerome Library, Browne Popular Culture Library

Format

image/jpeg

MLA Citation

Pearl Brewing Company, Country Club Malt Liquor, “"Okay Lady, You Win" Country Club Malt Liquor Ad,” Student Digital Gallery, accessed January 28, 2022, https://digitalgallery.bgsu.edu/student/items/show/8251.